About

A London-based CX Enablement Company. 2023-2024.

Consulted on a full brand and digital transformation for a customer experience education company.

• Branding Design - Redesigned corporate brand identity, creating logo systems, style guides, and internal assets.
• UX/UI Design - Led UX/UI planning and visual design for the new website, collaborating closely with developers.
• Graphic Design - Delivered templated marketing materials for internal and client-facing campaigns, streamlining visual consistency.
• Presentation Design - Created branded presentations for workshops and training, adapting both in-house and client brand systems.

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A London-based B2B marketing agency. 2022-2023.

As a full-time digital designer for Velocity Partners, I worked alongside content and marketing teams to produce an array of deliverables for their B2B clients. These deliverables included websites, design systems and marketing graphics that were used to launch new businesses and support campaigns. 2022-2023.

• UX/UI Design - Worked on the design of multiple marketing websites and assets. These included wireframes, template pages and design systems, whilst also working alongside the team to rebrand and launch a new agency website.
• Graphic Design - Working with the content team to produce branded assets that could be used in marketing campaigns to global audiences.
• Team Leadership - Strategised an in-house training initiative to develop the Figma skills of the design team. The weekly initiative, which ran for 10 weeks, featured a curriculum of theory and practical exercises to help unify the team's understanding of design systems, and how the Figma platform can be efficiently utilised to manage them.

Full-time UI designer for an Ed-tech company, providing maths intervention resources to students from specialist tutors. 2019-2020

• UI Design - Worked with back end Wordpress developer to re-design a marketing website for the business.
• UX/Product Design - Working in an agile environment, building for and helping to manage a company wide design system. I worked with an internal product team to create and manage user flows for the companies a web-app and marketing platforms.
• Graphic Design - Designing multiple marketing materials to help promote the business on their online and offline social channels, including banners, advertisements and social media posts.

London based government authority, responsible for a variety of social services. 2021

• UX/UI Design - Worked with a creative studio Blanguage to design and develop a multipage website in-line with strict accessibility standards.
• User Testing - Conducting online testing sessions to ensure accessibility standards are in line with user expectations.
• Content Management - Built a content management database on the Airtable platform to ensure a seamless process when updating the business website.

Creative house, specialising in producing multi-media activations for global brands. 2017 - present

• UX/UI Design - The strategy, design and launch of multipage websites to showcase the business.
• Identity Design - Full scale branding strategy document for internal usage
• Graphic Design - Designing multiple branding assets and templates, including logos, pitch decks, promotional wear and more.
• Animation - Creating GIF’s and short form video content for social media

Premium photo booth events company, supplying a variety of event photography solutions. 2018 - present

• Brand Strategy - Executive decision making regarding all things pertaining to the brand and our online identity across multiple social channels.
• Marketing Strategy - Developed and managed an active marketing funnel, ensuring customers had a seamless, valuable journey when renting with the Pixipod.
• UX/UI Design - Lead the design and launch and rebrand of a multipage marketing website.
• Graphic Design - Creating 400+ custom design interfaces/image overlays, allowing a for a fully personalised event.
• Business Management - Created multiple databases on the Airtable platform, to ensure the team can schedule and manage everyday processes like booking, event reviews and profit calculations.

BA (Hons) Studied at Coventry University, graduating with a 2:1

• Marketing - Foundational working knowledge of the facets of marketing, including supply chain management, consumer psychology and the understanding the customer life cycle.
• Advertising - Foundational working knowledge on advertising basics such as campaign launch/management, the psychology of influence, branding and communication, whilst creating case studies from analysing the success of advertising techniques of local business.
• Business Development - Working knowledge on the structure of varying business models such as service vs product base business. Foundational knowledge on formulating business plans from raw ideas, in anticipation for pitching and investment.